As much as we embrace our history, we’ve always been fixed on the future. New technology. Brilliant innovation. It’s at the heart of everything we do. We still use traditional techniques and materials, like the Goodyear welt and hide leathers. But for us it’s about combining what we know with the very latest components and manufacturing techniques. It’s the only way to keep up with the tough environments our footwear is designed for. Our classic boot, the V12 Boulder, was launched in 1998. A mix of traditional leathers and finishes, the boots revolutionised the market with Powerflex™ anti-fatigue soles and replaceable memory footbeds. It set the benchmark for us – a potent mix of heritage and contemporary engineering. It’s what our brand name reflects today. And it’s how we’ve kept ourselves at the forefront of our industry. It’s also why we test our footwear to breaking point. Our ultra-modern testing facility crushes, stretches and pummels every part of every new design – just to make sure that our footwear performs when you need it to. And to offer nothing but Full Strength Footwear.
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